Daraz Express Launches New Last-Mile Solution to Empower Non-Platform Brands and Sellers in Pakistan

Addressing a significant market gap, the extended DEX service offerings will enable brands and sellers beyond Daraz platform to leverage world-class logistics solutions. DEX delivers fast, accurate, and transparent fulfillment through sustained investment in automated sorting, AI route planning, predictive analytics and real-time tracking. Anchored by Pakistan’s first Smart Distribution Center and the country’s only logistics network operating two commercial auto-sorters, DEX’s smart workflows process over 10,000 parcels per hour, with a capacity to scale to roughly one million parcels per day.

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In addition, integrations with major commerce players such as Ginkgo, Unity Retail, and Trade Unleashed extend seller reach, supporting leading local and fashion brands including Alkaram, MTJ, LOGO, ECS, NDURE, Edenrobe, Jenpharm, Beechtree, Nishat, Stylo, and Sapphire. Data-driven optimization further enhances operational efficiency, enabling customers to receive local deliveries within 24 hours and inter-provincial deliveries within 72 hours, with successful delivery rates exceeding 90%.

To strengthen seller cash flow, DEX provides multiple weekly COD (Cash on Delivery) settlements with real-time payout visibility, enabling faster business reinvestment and growth.

“DEX is redefining last-mile delivery across South Asia,” said Ahmed Tanveer, Chief Logistics Officer of Daraz Group. “Whether its large-scale online retailers or fast-growing independent sellers, DEX ensures faster, more reliable, and data-driven delivery performance. Our goal is to simplify logistics, enhance customer experience, and create a delivery ecosystem that powers sustainable growth across the e-commerce industry”

One of Pakistan’s leading apparel brands, BeechTree, shared that partnering with DEX has transformed its delivery operations, noting that faster lead times and transparent tracking have enabled the brand to scale with greater confidence.

DEX boasts a vast logistics network, covering more than 100 major cities in Pakistan. Through the solution, DEX aims to empower businesses to reach wider markets, simplify business operations, and strengthen the regional e-commerce ecosystem. By making it easier to do business anywhere, DEX continues Daraz’s mission of driving innovation, connectivity, and economic opportunities across South Asia.