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Under the agreement, customers using the Yango SuperApp will see Naheed’s inventory integrated directly into the app’s grocery section. Payments, tracking, and delivery will all be handled through Yango’s system. Naheed staff will prepare orders; Yango’s delivery agents will complete the delivery with customer satisfaction and speed as primary metrics.
This partnership reflects growing consumer demand for convenience, particularly in neighborhoods with high traffic congestion, unpredictable transport options, and limited grocery access. By leveraging technology, integrated fulfillment, and established store inventory, Yango and Naheed aim to reduce delivery times, provide real‑time stock visibility, and improve order accuracy.
Executives emphasized the importance of trust, product quality, and reliability in grocery delivery. Naheed leadership noted that this move gives their customers new channels of access, aligns with changing shopping habits, and ensures value for shoppers. Yango emphasized that tech investment and operational streamlining are central to sustainably scaling delivery services.
With this integration, Karachi becomes a testbed for expansion into other cities. The joint venture sets the stage for broader adoption of app‑based grocery delivery—combining strong local inventory, easy payment, and tech infrastructure. Yango Tech and Naheed Supermarket are together responding to shifting consumer expectations and setting new standards for convenience in urban Pakistan.
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